Unfortunately we have had to cancel this event, we will be looking to bring you collaborative play training to Australia in early 2013 – watch this blog for announcements.
Stop Press – Andrew Woodward, SharePoint MVP and Innovation Games qualified instructor is coming to Australia bringing the first ever official Innovation Games® training.
Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke’s groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.
This two-day courses will teach you how to:
- Discover what customers don’t like about your offerings
- Uncover unspoken needs & breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how & when customers will use your product or service
- Deliver the right new features & make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Improve the effectiveness of the sales & service organizations
- Identify your most effective marketing messages and sellable features
- Product managers/directors
- Marketing managers
- Market research professionals
- Executive Management
- Agile Coaches/Team Leads
- Software engineers/developers/architects
- Anyone interested in driving more successful, customer-focused product development
Upon completing this course, participants will be able to use Innovation Games® in their Voice of the Customer, new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.
- Discussion of Innovation Games and Market Research
- High-level planning, playing and post-processing Innovation Games
- Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
- Review and shared discussion; helping participants plan their adoption of these techniques
- Facilitation and presentation skills
Theory of Instruction
The course is guided by a “learning by doing” model of education:
- What participants will know after taking the class.
- What participants will do during the seminar to reinforce key concepts.
- What participants will have after the seminar to promote further practice and study.
Although not strictly required, it is helpful if participants read the bookInnovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.
- Course Presentation
- A variety of handouts used to stimulate thinking and apply the materials
- Case studies
Don’t delay sign up today for two days of hands on Innovation Games training.