CANCELLED

Unfortunately we have had to cancel this event,  we will be looking to bring you collaborative play training to Australia in early 2013 – watch this blog for announcements.

Stop Press – Andrew Woodward, SharePoint MVP and Innovation Games qualified instructor is coming to Australia bringing the first ever official Innovation Games® training.

 Why not introduce your projects and teams to some of the fun, and breakthrough thinking that Innovation Games® delivers and become a Trained Innovation Games Facilitator.

Course Description

Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke’s groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.

This two-day courses will teach you how to:

• Discover what customers don’t like about your offerings
• Uncover unspoken needs & breakthrough opportunities
• Understand where your offerings fit into your customers’ operations
• Clarify exactly how & when customers will use your product or service
• Deliver the right new features & make better strategy decisions
• Increase empathy for the customers’ experience within your organization
• Improve the effectiveness of the sales & service organizations
• Identify your most effective marketing messages and sellable features

Target Audience

• Product managers/directors
• Marketing managers
• Market research professionals
• Executive Management
• Agile Coaches/Team Leads
• Software engineers/developers/architects
• Anyone interested in driving more successful, customer-focused product development

Benefits

Upon completing this course, participants will be able to use Innovation Games® in their Voice of the Customer, new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.

Content Outline

• Discussion of Innovation Games and Market Research
• High-level planning, playing and post-processing Innovation Games
• Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
• Review and shared discussion; helping participants plan their adoption of these techniques
• Facilitation and presentation skills

Theory of Instruction

The course is guided by a “learning by doing” model of education:

• What participants will know after taking the class.
• What participants will do during the seminar to reinforce key concepts.
• What participants will have after the seminar to promote further practice and study.

Prerequisites

Although not strictly required, it is helpful if participants read the bookInnovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.

Materials

• Course Presentation
• A variety of handouts used to stimulate thinking and apply the materials
• Case studies

Don’t delay sign up today for two days of hands on Innovation Games training.

CANCELLED